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Add and manage products, variants, and inventory
15 articles
What the Product Taxonomy is (the standard Google tree), why it matters for feeds and AI shopping, how it differs from your store categories, plus brands, custom types and tags.
Physical, digital, subscription, service and gift card products — what each type does and the extra settings each one adds to the product editor.
Custom types are your own product groupings — for reporting, rules and internal organisation that never touch the storefront.
Draft, active, scheduled and unpublished — what each product status does and how to control exactly when products appear on your storefront.
Switch stock tracking on per product, set quantities per location, and choose whether customers can keep buying after you sell out.
Recommend the right product at the right moment: upsells on the product page, cross-sells in the cart — set per product in the editor.
Add, reorder and manage product photos — and the small alt-text habit that helps SEO and accessibility.
Tags are invisible labels that power your automation — search rules, discount scopes and feature sets all listen to them.
Sell software, licences and activations: generate unique license keys on your digital products and every order gets its own.
Identify every product and variant reliably: SKUs for your warehouse, barcodes (GTINs) for scanners, marketplaces and AI shopping channels.