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Create and manage discount codes and automatic offers
7 articles
Free shipping is the promotion customers feel most. Make it a code, an automatic offer, or a threshold reward.
Can two codes combine? Should a sale item get the code too? Combinations, caps and usage limits keep promotions profitable.
10% off, 25% off, half price — percentage codes are the workhorse promotion. Create one in a minute, with caps to protect your margin.
£20 off orders over £150 — fixed-amount codes drive bigger baskets better than percentages do.
Start and end promotions automatically, then read which codes actually earned their discount — usage counts and dates do the bookkeeping.
Buy two lamps, get the third free — bundle-style promotions that move volume and clear stock.
Should customers type a code, or should the discount just apply? The choice changes who uses it and how it measures.