Discounts | Free Shipping Discounts

Shipping cost is the number-one checkout abandoner. A free-shipping discount neutralises it — and customers consistently choose it over a slightly bigger cash discount.

Creating one

1. Discounts → Create discount and choose Free shipping as the type.

2. Set the code (FREESHIP) or make it automatic so everyone qualifies without typing anything.

3. Decide the scope with conditions: a minimum order value (“free shipping over £75” is the margin-safe classic), specific countries or zones, and active dates.

Code vs automatic

• Code — a marketing asset. Put it in emails and ads; the typing act feels earned.

• Automatic — a conversion feature. Always-on free shipping over a threshold just removes friction silently.

Tips

• Price the threshold above your average basket but below your pain threshold — your shipping wallet pays for every redemption.

• Combine with the rate tester to sanity-check what free shipping costs you on your heaviest zones before you advertise it (see Settings | Shipping Carriers & Rate Tester).