Discounts | Percentage Discounts
10% off, 25% off, half price — percentage codes are the workhorse promotion. Create one in a minute, with caps to protect your margin.
The percentage code — WELCOME10, SUMMER25 — is the most-used promotion in ecommerce for a reason: simple to make, instantly understood by customers.
Creating one
Discounts → Create discount and choose the percentage type.
Title it for your own reference (“Summer Sale 20% Off”) and set the discount code customers type at checkout — or select Generate code for a random one.
Enter the percentage off.
Optionally set a Maximum discount amount — the margin guardrail that stops 25%-off from stinging on your most expensive item.
Save. The code is live as soon as it is active.
Then shape who it works for
The Conditions sections refine it: minimum purchase requirements, which products or collections it applies to, which customers, usage limits and active dates. See Discounts | Conditions & Limits for the full tour.
Tips
Always set the max amount on blanket percentage codes — it is the difference between a promotion and a lesson.
Short, typeable codes (SUMMER25) beat clever ones (SMMR26X) at checkout conversion.
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