Which emails your customers receive and when

Orbit emails your customer at each step, from the moment they create an account to the day a return is closed. This guide lists those emails, says when each one goes out, and says which ones you can change. Most of them you edit yourself under Settings, then Notifications, on the Customer Email Templates tab.

Considerations

• An email only goes out if you use the feature behind it. A store with no subscription products never sends a subscription email.
• Editing a template changes what the email says, not whether it is sent.
• The names in bold below are the names on the Customer Email Templates tab. Where a line says you cannot edit it, Orbit sends that email with its own wording.
• Your sender name, sender address, logo and brand colour apply to all of these emails. You set them on the Branding tab.

Account emails

• Customer Email Verification: the verification link for a new customer signup.
• Customer Welcome: sent to a new customer once they have verified their email.
• Customer Password Reset: the password reset link for a storefront customer.
• Newsletter Welcome: sent when someone subscribes to your newsletter. It carries the unsubscribe link.
• An account invite goes out when you invite a customer to set up an account from their profile. You cannot edit this one.
• A company invite and a set password email go out to a buyer you add to a B2B company. You cannot edit these.

Order and payment emails

• Order Confirmation: sent when an order is placed.
• Order Awaiting Payment: sent when the order is created but the payment is still pending.
• Order Confirmed: sent when you confirm the order for processing.
• Order Canceled: sent when an order is cancelled.
• Payment Failed: sent when a payment attempt does not go through.
• Payment Expired: sent when a pending payment runs out of time.
• Payment Canceled: sent when a payment is cancelled.
• Refund Issued: sent when you refund an order.
• Abandoned Cart Recovery: sent to a customer who left items in the basket. See Setting up abandoned cart recovery.

Shipping emails

• Order Shipped: sent when the order ships, with the tracking details.
• Tracking Update: sent when the tracking information changes.
• A delivery problem email goes to your customer when a courier reports a problem with the parcel. You cannot edit this one, and you choose whether it is sent. See Keeping customers updated after an order ships.

Return and refund emails

• Return Request Received: sent when your customer submits a return request.
• Return Approved: sent when you approve the request.
• Return Declined: sent when you decline the request.
• Return Completed: sent when the return is fully processed.

The money going back is a separate email. Refunding the order sends Refund Issued, whether the refund came from a return or from the order itself.

Subscription emails

• Subscription Activated: sent when a new product subscription starts.
• Subscription Renewed: sent when a renewal is paid.
• Subscription Payment Failed: sent when a renewal payment fails.
• Subscription Paused: sent when a subscription is paused.
• Subscription Resumed: sent when a paused subscription starts again.
• Subscription Canceled: sent when a subscription is cancelled.
• Subscription Expired: sent when a subscription expires.

Which of these go out is set under Email Notifications in your subscription settings. See Changing your subscription settings.

Digital product emails

• Digital Download Ready: sent when the download links for a digital product are ready.
• License Key Delivery: sent when licence keys are assigned after a purchase.
• Download Links Expiring: a reminder that the download links are about to run out.
• Digital File Updated: sent to past buyers when you tell them a new version of a file is available.

Gift card and stock emails

• Gift Card Received: sent to the recipient when you issue a gift card.
• Back in Stock: sent to customers who asked to be told when a product or variant is restocked.

Quote emails

• Quote Ready: sent when you price a quote request and send it. It carries the quote PDF and the download link.
• Quote Declined: sent when you decline a quote request.

Note: Quote requests are part of the Enterprise plan. On other plans these two emails never go out.

Emails that come to you

Orbit also emails your team as orders and returns come in. You cannot change the wording of these, but you can change who gets them on the Notification Recipients tab: new orders, payment confirmations, return requests and security alerts. You also get an email when a courier reports a delivery problem, when a customer asks for a quote, and a daily digest of stock that needs reordering. See Setting up email and SMS notifications.

Where to change these emails

1. From your Orbit dashboard, go to Settings.
2. Under Insights & Tracking, click Notifications.
3. Stay on the Email tab, then click Customer Email Templates.
4. Click the row for the email you want. The editor opens with the subject line, the content and a preview.

Tip: Click Send test before you save. It is the only way to see the subject line and the layout the way your customer will.

Related guides

• Editing your customer email templates
• Using the email template editor
• Setting up email and SMS notifications
• Keeping customers updated after an order ships