Analytics | General Overview
The Analytics section in Orbit gives you an overview of your store’s performance, including sales, orders, customer behaviour, traffic sources, conversion activity, and fulfilment progress.
The Analytics section in Orbit gives you an overview of your store’s performance, including sales, orders, customer behaviour, traffic sources, conversion activity, and fulfilment progress.
This area is useful for understanding how your store is performing over a selected period and identifying where customers are coming from, what products are selling, and how visitors are moving through your online store.
Accessing Analytics
To access Analytics:
From the left-hand menu, go to Analytics.
The main Analytics dashboard will open.
Use the filters at the top of the page to adjust the data you want to review.
At the top of the Analytics page, you can usually change:
Currency
Comparison period
Date range
Export options
You can also refresh the page to load the latest data.
Key Performance Cards
At the top of the Analytics page, Orbit displays summary cards for your main store metrics.
These include:
Gross Sales
Shows the total value of sales generated during the selected date range.
This card also compares performance against the selected comparison period, allowing you to quickly see whether sales have increased or decreased.
Orders
Shows the total number of orders placed during the selected period.
This helps you monitor order volume and understand whether your store activity is increasing or decreasing.
Average Order Value
Shows the average value of each order.
This is useful for understanding customer spending behaviour. For example, if total sales are increasing but average order value is decreasing, customers may be placing more frequent but smaller orders.
Returning Customer Rate
Shows the percentage of customers who have returned to place another order.
A higher returning customer rate can indicate stronger customer loyalty and repeat purchasing behaviour.
Total Sales Over Time
The Total sales over time chart shows how your sales have changed across the selected date range.
The chart compares:
Current period
Previous period
This allows you to quickly identify sales spikes, quiet periods, and overall trends.
You can use this section to understand when sales activity happened and compare current performance against a previous timeframe.
Total Sales Breakdown
The Total sales breakdown panel gives a clearer view of how your total sales figure is calculated.
This section is useful when you need to understand the difference between gross sales and final total sales.
For example, if your gross sales are high but total sales are lower, discounts or returns may be affecting the final value.
Total Sales by Sales Channel
The Total sales by sales channel chart shows where your sales are coming from.
The chart displays the percentage and value generated by each channel.
This helps you understand which traffic sources are contributing most to your sales. For example, if most sales are coming from direct traffic, customers may already know your store or be visiting through saved links.
Total Sales by Product
The Total sales by product panel shows which products generated sales during the selected period.
Each product line displays the product name and sales value.
This section helps you identify your best-performing products and understand which items are contributing most to your revenue.
You can use this information to support decisions around stock planning, promotions, product visibility, and marketing activity.
Sessions Over Time
The Sessions over time chart shows how many visits your online store received during the selected period.
A session represents a visitor’s interaction with your store.
This section helps you understand traffic patterns, including when visitors are most active and whether store visits are increasing or decreasing compared with the previous period.
Online Store Conversion
The Online store conversion panel shows how visitors move through your store before completing a purchase.
This is useful for identifying where customers may be dropping off.
Conversion Rate Over Time
The Conversion rate over time chart shows how your store’s conversion rate changes across the selected period.
Conversion rate measures the percentage of sessions that resulted in a purchase.
This section helps you understand whether visitors are successfully converting into customers and how this compares with the previous period.
Orders Fulfilled Over Time
The Orders fulfilled over time chart shows how many orders have been fulfilled during the selected period.
It may also show pending fulfilments, helping you understand how many orders still require action.
Exporting Analytics Data
Orbit allows you to export analytics data from the Analytics page.
To export data:
Go to Analytics.
Select the required date range.
Choose the comparison period if needed.
Click Export.
Select the available export option.
Why Analytics Are Important
Analytics help you understand how your store is performing beyond just looking at individual orders.
By reviewing your analytics regularly, you can:
Track sales performance
Identify best-selling products
Understand where customers are coming from
Monitor conversion rates
Find where customers drop off before purchasing
Review fulfilment performance
Compare current performance against previous periods
Make better decisions around marketing, stock, pricing, and store improvements
The Analytics dashboard gives you a clear picture of what is working well and where improvements may be needed.
If you have any questions, please contact us at support@orbitcommerce.net
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