Analytics | Understanding Reports

Analytics → Reports is where the store's numbers live. The trick isn't reading every report — it's knowing which three answer your current question.

The core reads

• Sales over time — revenue by day/week/month, with the comparison period. The “are we growing” report.

• Sessions and conversion rate — visitors and the share who bought. A sales dip is a traffic dip or a conversion dip; this pair tells you which.

• Top products — what actually sells, by revenue and units. Restock and marketing decisions come from here.

• Top customers / segments — who your best buyers are, for VIP treatment and lookalike marketing.

Reading habits that work

• Always compare periods — a bare number means nothing; “versus last month” is the meaning.

• Check conversion before touching marketing spend. Traffic into a poorly-converting store is water into a leaky bucket.

• Note events on charts mentally: the sale weekend spike and the out-of-stock dip explain themselves later.

Tips

• The dashboard homepage cards are the same metrics in miniature — reports are for when the card makes you ask “why?”.