Subscriptions | Subscription Analytics
Read the health of your recurring revenue: active subscribers, churn, and the plan performance that tells you what to sell.
Subscriptions compound — but only if you watch the gauges. The Subscriptions area gives you the reads that matter for recurring revenue.
The numbers that matter
Active subscriptions — the base everything multiplies from.
New vs cancelled in the period — growth or leakage, per week or month.
Churn — the percentage leaving. Small monthly churn compounds brutally in either direction.
Per-plan breakdown — which interval and price point actually holds subscribers.
Reading it honestly
A rise in cancellations three months after a launch is normal settling; a rise three days after a price rise is feedback.
Compare churn per plan — if monthly churns and yearly does not, push the yearly plan harder at checkout.
Failed-payment recovery (see Subscriptions | Retry Logic & Dunning) shows up here as saved subscribers — count it as revenue, not luck.
Tips
Pair this with the main analytics reports for the full picture — subscription revenue inside total revenue is the context check.
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