Plugins | Product Features

Product Features lets you write your selling points once — “Free white-glove delivery”, “10-year frame guarantee” — and show them as highlight blocks on the right product pages. Sets map to products, categories, tags or the whole store, so a page always shows the most relevant set.

Feature sets

Each set holds up to 12 feature highlights. The most specific enabled set is shown on each product page: specific products beat categories, categories beat tags, tags beat all products. Sets are listed with their scope and feature count, and can be switched on or off without deleting them.

Creating a set

1. Select New feature set.

2. Name the set and keep it Enabled (or switch off to draft it).

3. Under Applies to, choose the scope: All products, Specific products, Specific categories or Specific tags.

4. Set a priority — when two sets match equally, the higher priority wins.

5. Under Features, add up to 12 highlights with a title and optional description and image. They are shown in this order on the product page; reorder them any time.

6. Select Create feature set.

Test matching

Not sure which set wins on a given page? The Test matching panel shows it: pick a product to see which feature set applies to its page.

Showing features on your product page

Open your product page in the page builder and drag the Product Features element (Plugins tab) wherever you want the highlights. It renders the winning feature set for the product being viewed — no per-product configuration needed.

Tips

• Keep a store-wide “All products” set as the fallback, then override with category sets where the message differs — delivery for furniture, care for textiles.

• Three to five highlights convert better than twelve; the cap exists so pages stay scannable.