Managing your marketing
What the Marketing page in Orbit shows you, and where to go to run a promotion or get your catalogue ready for AI shoppers.
The Marketing page is where you plan promotions and read back what they earned. It sits under Insights in your Orbit dashboard. Open it to see how your campaigns are performing, then click through to the full campaign list to create and edit them.
What the Marketing page shows
Four figures sit at the top of the page. They cover every campaign in your store.
- Active Campaigns: how many campaigns are running, and how many you have in total.
- Attributed Revenue: the revenue linked to your campaigns.
- Attributed Orders: the number of orders linked to your campaigns.
- Avg Order Value: the average value of those orders.
Below them, Top Campaigns lists your strongest campaigns with their Status, Discounts, Revenue and Orders. Click View all campaigns to open the full list, or Create campaign to start a new one.
Note: The figures come from the discount codes linked to each campaign. A campaign with no codes linked to it reports zero, however well the promotion sold.
Run a promotion
Campaigns live under Marketing, then Campaigns. A campaign is a record that groups discount codes. It does not send email or SMS to your customers.
- Creating a marketing campaign: name a promotion, set its dates and planned budget, link its discount codes, then read the revenue and orders back.
Get found by AI shoppers
More shoppers now ask an assistant what to buy. AI Shopping has its own entry under Insights, next to Marketing.
- Making your catalogue AI ready: see the visits AI assistants send you, work through the readiness checks, and test how your own products rank for a shopper phrase.
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