Customers | Customer Accounts & the Portal
What your customers see when they sign in — orders, addresses, subscriptions, downloads — and how to invite them to activate their account.
Every customer record can become a signed-in account on your storefront. The profile shows the state under Account — “No account” until they set a password.
What an account gives the customer
Their orders — status, invoices, tracking, and the reorder button everyone loves.
Addresses they manage themselves — faster checkout every time.
Subscriptions — pause, resume or change plans without emailing you (see the Subscriptions guides).
Digital downloads and license keys they have bought.
Loyalty points balance, if you run that plugin.
How accounts get activated
Checkout offers account creation — most accounts start there.
You can invite an existing customer from their profile: they get an email, set a password, and their history is already waiting.
Tips
Imported customers (from a migration) have records but no passwords — a “set your password” invite email is the standard last step of any platform move.
Trade customers need an account to see their negotiated B2B catalogue prices — it is how the storefront knows who is looking.
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