Subscriptions | Creating Subscription Plans

A subscription product sells plans, not units. The plans live on the product editor's Subscription plans section (Type extras) — each one is a billing interval with its own price.

Creating a plan

1. Create or open a product of type Subscription (see Products | Product Types).

2. Under Subscription plans, select Add Plan.

3. Set the billing interval and the price charged each cycle. Add several plans to give the choice — “£18 monthly” next to “£48 quarterly” nudges the longer commitment.

4. Save the product. The plans appear at checkout for customers to pick between.

Designing plans that sell

• Monthly as the default, a longer plan at a visible discount — the anchor does the selling.

• A trial where the product suits it: first month reduced or free converts browsers into subscribers; the recovery is in month two.

• Keep plan count small — two or three. Seven plans is a spreadsheet, not a choice.

Tips

• Changing a plan's price later affects new subscribers; existing ones keep their rate — grandfathering is automatic, so plan price rises are safe to do properly.

• The Subscriptions settings page holds the global selling behaviour — see Subscriptions | Settings.