Plugins | Microsoft Merchant Feed

The Microsoft Merchant Feed plugin formats your catalogue for Microsoft Advertising's Bing Shopping — a channel merchants skip and then regret skipping: less competition, cheaper clicks, older and wealthier audience.

Setup

1. Install the plugin from Plugins and copy the feed URL from its page.

2. In Microsoft Merchant Center (inside Microsoft Advertising): create a store, then add a feed with the URL on a scheduled download.

3. Fix whatever the first processing report flags.

Good news: Google's homework transfers

Microsoft's feed requirements deliberately mirror Google's — if your products are clean for Google Shopping (GTINs, taxonomy, images), they pass here with almost no extra work. Do the Google feed first if you run both.

Tips

• Start with a small daily budget on shopping campaigns — Bing's traffic is thinner but converts cheaply; let the data decide.

• Microsoft Advertising can import your Google campaigns directly — the two channels together are an afternoon's work total.