Customising your Google Shopping feed

The Google Shopping plugin lets you change what Google sees without touching your store's products. You can keep products out, rewrite titles and descriptions for Google, add custom labels and attributes, and read the approval status Google gave each item. You can work product by product, in bulk, from a spreadsheet, or with rules that apply themselves every time the feed is built.

Considerations

• Everything on the Products and Rules tabs is feed-only. Excluding a product or giving it a custom title never changes the product in your store.
• When two settings disagree, the plugin uses them in this order: a product's own override wins, then automated rules, then custom field mapping, then the values it reads from the product's options. Leave a field empty to keep the automatic value.
• Changes reach Google on the next sync. Click Sync now on the Sync tab, or leave Auto-sync on.
• Custom labels are how you group products in Google Ads campaigns, for example winter-sale or best-sellers. Google allows five per item, numbered 0 to 4.

Exclude a product or change how it appears

1. From your Orbit dashboard, go to Plugins. Under My Plugins, click Open on the Google Shopping row, then open the Products tab.
2. Find the product. Search by name, SKU or handle, or click Add filter to narrow the list by status, category, brand, product type, custom type, tags, Google status, feed status, custom labels, price or stock.
3. Click Edit on the product's row.
4. Tick Exclude this product from the feed to keep it out of Google.
5. Enter a Custom feed title or Custom feed description to replace the store's wording for Google only.
6. Fill in Label 0 to Label 4 with the custom labels you use in Google Ads.
7. Set any attributes Google needs for this product: Gender, Age group, Condition, Colour, Size, Material, Pattern and Energy class, plus the bundle, pricing and shipping fields under them.
8. Add Product highlights, one per line, up to ten. Google shows them as bullet points on the listing.
9. Click Save. The row shows badges for its labels, a custom title and exclusion.

To undo everything for a product, open its editor and click Remove override.

Edit many products at once

1. Filter the list to the products you want, then tick them. The box in the header selects the page. To go further, click Select all followed by the number of filtered products.
2. Click Exclude from feed or Include in feed.
3. To label them, choose a label slot, type the value and click Apply label. An empty value clears that slot.

For larger changes, work in a spreadsheet:

1. Click Export CSV. The file has one row per product with its exclusion, custom title and description, five labels and every attribute.
2. Edit the columns you need. Use yes or no in the excluded column. Leave a cell empty to keep the automatic value. Do not change the product_id, handle or sku columns, because the import matches rows on them.
3. Click Import CSV and choose the file. The plugin reports how many overrides it updated and how many rows it could not match.

Fill missing attributes with AI

1. Tick up to 25 products, then click Suggest attributes (AI). Nebula reads each title and description and fills only the attributes that are empty: colour, size, material, pattern, gender and age group.
2. Check the suggested values. Click Remove next to any product you want to leave alone.
3. Click Apply all to save them, or Dismiss to drop them.

Suggestions are saved as feed overrides, so your store data is never changed.

See how Google rated each product

1. Click Check Google status. The plugin pulls the current approval status of every item you have synced.
2. Read the Google column: Approved, Pending, Disapproved or Not synced.
3. Click Edit on a product to see Google status per item, one line per variant, with each issue and a Fix guide link to Google's advice.
4. Add the Google status filter to list every disapproved product.

Find products that never get clicks

1. Click Ad performance. A bar shows the clicks and spend of the last 30 days across your synced products, and a Clicks / Cost column appears in the table.
2. The same bar counts the products that had no clicks at all.
3. Click Label zombie SKUs to set custom label 4 to zombie on those products.
4. Sync, then build a campaign on the Ads tab scoped to Custom label 4 so they get their own budget.

Note: Ad performance needs a Google Ads account connected on the Ads tab. With no ad traffic in the last 30 days there is nothing to label.

Set up automated rules

A rule assigns an attribute or excludes products based on conditions, and it runs on every feed generation. Use rules for anything that changes over time, such as labelling every product under £20 or keeping one brand's out-of-stock variants out of the feed.

1. Open the Rules tab and click the plus button, New rule.
2. Enter a Name.
3. Choose the Action: Assign attribute or Exclude from feed.
4. Choose what it Applies to: Whole products or Single variants. A product rule matches when any of its variants match. A variant rule checks each variant on its own, so it can exclude one size without touching the rest.
5. For an assign rule, pick the Attribute and enter the Value. The list covers the five custom labels, gender, age group, condition, energy efficiency class and the pricing and shipping attributes.
6. Under Conditions, choose Match ALL (AND) or Match ANY (OR), then build each condition from a field, a comparison and a value. The fields are Product title, Variant title, Brand, Product category, Handle, SKU, Price, Inventory quantity and Tag. Text fields use comparisons such as contains and is one of (one per line). Price and inventory quantity use is less than, is at least and the other number comparisons.
7. Click Add condition for more, then click Create Rule.

Rules run in the order listed. If two assign rules set the same attribute, the later one wins. An exclude rule that matches stops there. Use the switch on a rule to turn it off without deleting it. Deleting an exclude rule returns the affected products to the feed on the next run.

Send your custom fields as Google attributes

If you store details such as a manufacturer part number or a material in product custom fields, the feed can send them as the matching Google attribute.

1. On the Sync tab, click Sync settings.
2. Under Custom Field Mapping, choose a field from Add a field to map. Your custom fields appear here after the first product sync.
3. Pick the attribute it maps to, such as MPN (g:mpn), GTIN (g:gtin) or Brand (g:brand). The list also covers condition, gender, age group, colour, size, material, pattern, energy class, product highlights and the five custom labels.
4. Repeat for each field, then click Save Changes.

Tip: Mapping a part number field to MPN (g:mpn) is the quickest fix for products with no barcode. Google accepts an MPN together with a brand in place of a GTIN.

Related guides

• Setting up Google Shopping
• Adding custom fields
• Adding SKUs and barcodes
• Managing plugin plans and billing