Setting up a Facebook and Instagram catalogue feed

The Facebook Catalog Feed plugin keeps a live feed of your products ready for Meta. Meta uses it to run your Facebook and Instagram shop, tag products in posts, and show dynamic product ads.

Considerations

• Meta rejects products with missing or weak data, in the same way Google does. Clean images with no heavy text, real prices, and stock that matches your store all matter.
• Fill in brand and GTIN where you have them. They lift both approval rates and ad performance. See Adding SKUs and barcodes.
• The feed refreshes as you edit products. You never re-upload it by hand.

Install the plugin

1. From your Orbit dashboard, go to Plugins.
2. Find Facebook & Instagram Catalog Feed and install it. The full steps are in Installing and managing plugins.

Create a feed

1. Open the plugin. The Facebook Catalog Feeds page lists your feeds.
2. Click Create Feed.
3. Enter a Feed Name, for example Summer Collection Feed.
4. Set the Target Country, Currency and Content Language.
5. Enter your Storefront URL. The plugin uses it to build the product links in the feed.
6. Under Product Filtering, choose a Product Status Filter and whether to Include out-of-stock products. Set a Default Brand if some products have no brand.
7. Under Schedule, switch on Enable scheduled generation and pick a Generation Interval. Daily suits most catalogues.
8. Click Create Feed.

Copy your feed URL

1. Open the feed from the list.
2. Click Generate Now to build the feed for the first time. The run appears under Generation History.
3. Next to Feed URL, click Copy. This is the address you give to Meta.
4. Click Validate Feed to check for problems before Meta sees them. Fix anything listed under Validation Results.

Add the feed in Meta Commerce Manager

1. In Meta Commerce Manager, add a data source.
2. Choose scheduled feed upload.
3. Paste your feed URL and set the schedule. Daily suits most catalogues.
4. After the first upload, open Commerce Manager's diagnostics and fix the items it flags.

Note: If Commerce Manager shows stale prices, check its fetch schedule first. The feed itself updates as you edit products.

Use the feed

• Product tags: tag products in Instagram posts and stories. A tap lands on your product page.
• Dynamic ads: retarget browsers with the exact products they viewed. This is the feed plus Meta's pixel.
• Product Category Mapping: map your store categories to Meta's product categories for better ad targeting. Open the feed and use the mapping panel.

Related guides

• Installing and managing plugins
• Setting up a Google Shopping feed
• Setting up a Pinterest catalogue feed
• Adding SKUs and barcodes