Settings | Checkout & Tracking

The Checkout & Tracking settings in Orbit Commerce allow you to customise how your checkout looks to customers and add analytics and marketing pixels to your storefront. This helps you brand the checkout experience and measure conversions across your store.

From here you can choose the checkout layout, set the colours that brand the page, connect popular analytics platforms, and add custom tracking scripts.

Checkout Customisation

The Checkout Customisation page lets you choose the layout your customers see at checkout and the four colours that brand the page. Leave a field blank or click Reset to defaults to fall back to the storefront's built-in palette.

Checkout customisation is an Enterprise feature. You can review your current settings, but editing is locked unless you upgrade to the Enterprise plan to brand your checkout.

Layout

Use Checkout flow to choose how customers move through checkout:

• 3-step (default) — walks customers through Shipping, Payment and Review on separate pages.

• Single page — condenses every step onto one scrolling page with the order summary alongside.

Colour palette

The colour palette controls how the checkout is branded. Enter hex values only (for example, #336a65). The four colours you can set are:

• Brand colour — buttons, step indicator and focus rings.

• Accent colour — links and secondary calls to action.

• Background colour — the page background behind the form and summary.

• Text colour — primary body text.

When you have finished, click Save changes to apply your palette, or Reset to defaults to return to the built-in colours.

Tracking & pixels

The Customer Tracking page lets you add tracking pixels and custom scripts to your storefront, so you can measure visits and conversions in your chosen analytics and marketing tools.

Tracking Pixels

Connect popular analytics platforms by entering your pixel or measurement ID. Click Connect next to a platform and enter the required ID:

• Google Analytics — measure traffic and conversions using your measurement ID.

• Facebook Pixel — track conversions and build audiences for Meta advertising.

• TikTok Pixel — measure performance from your TikTok campaigns.

• Snapchat Pixel — track conversions from Snapchat advertising.

• Pinterest Tag — measure activity driven by Pinterest.

Custom Scripts

Use Custom Scripts to add custom tracking code for third-party analytics and marketing providers that are not listed above. Click Add script to enter your code.

Custom scripts are injected directly into your storefront, so only add scripts from trusted sources.

Why Checkout & Tracking is important

Customising your checkout keeps the final step of the buying journey on brand, which builds trust and can reduce abandoned orders. Adding tracking pixels lets you understand where your customers come from and which campaigns drive sales.

By using these settings, you can:

• Match the checkout layout and colours to your brand

• Connect analytics platforms such as Google Analytics and Facebook Pixel

• Measure conversions across your marketing channels

• Add custom tracking code for other providers when needed

If you have any questions, please contact us at support@orbitcommerce.net