SEO Basics for Your Store

Get found by customers searching for products like yours.

What is SEO?

Search Engine Optimization (SEO) helps your store appear in Google and other search engines when people search for products you sell.

On-Page SEO

Page Titles - Include main keyword - Under 60 characters - Unique for each page - Brand name at end

Meta Descriptions - Summarize page content - Include call-to-action - Under 155 characters - Unique for each page

URL Structure - Use hyphens, not underscores - Keep short and descriptive - Include keywords

Good: /products/blue-cotton-tshirt Bad: /products/item?id=12345

Headings - One H1 per page (product title) - Use H2, H3 for structure - Include keywords naturally

Image Alt Text - Describe the image - Include product name - Keep under 125 characters

Content SEO

Product Descriptions - Unique for each product - Include relevant keywords - Answer customer questions - 150+ words recommended

Blog/Content - Target informational keywords - Answer common questions - Link to products naturally - Regular publishing schedule

Technical SEO

Site Speed Orbit handles this, but you can help: - Optimize images - Minimize apps/scripts - Use lazy loading

Mobile-Friendly All Orbit themes are mobile-responsive. Test on: - Google Mobile-Friendly Test - Your own devices

Structured Data Orbit automatically adds: - Product schema - Breadcrumb schema - Organization schema

Monitoring

Google Search Console 1. Verify your domain 2. Submit sitemap 3. Monitor performance 4. Fix issues

Key Metrics - Impressions - Clicks - Average position - Click-through rate