Email Marketing Setup
Build relationships and drive sales with email marketing.
Built-in Email Features
Transactional Emails Automatically sent emails: - Order confirmation - Shipping notification - Delivery confirmation - Account welcome
Customizing Templates 1. Go to **Settings > Notifications** 2. Click email type 3. Edit template 4. Preview and save
Email Marketing Integrations
Supported Platforms - Mailchimp - Klaviyo - Omnisend - Sendinblue
Connecting Klaviyo (Example) 1. Install Klaviyo plugin 2. Enter API key 3. Configure sync settings 4. Map customer data
Building Your List
Collection Methods - Checkout opt-in - Newsletter popup - Footer signup - Content upgrades
Popup Best Practices - Don't show immediately - Offer incentive (10% off) - Easy to close - Mobile-friendly
Automated Flows
Welcome Series 1. Welcome email (immediate) 2. Brand story (Day 2) 3. Product highlights (Day 4) 4. First purchase offer (Day 7)
Abandoned Cart 1. Reminder (1 hour) 2. Urgency (24 hours) 3. Incentive (48 hours)
Post-Purchase 1. Thank you (immediate) 2. Review request (7 days) 3. Cross-sell (14 days) 4. Replenishment (30 days)
Campaign Best Practices
Subject Lines - Keep under 50 characters - Create urgency - Personalize when possible - A/B test regularly
Content - Mobile-first design - Clear call-to-action - Relevant products - Compelling images
Timing - Test send times - Consider time zones - Avoid weekends (usually) - Consistent schedule
Compliance
- GDPR consent
- Unsubscribe link
- Physical address
- Clear sender name