Creating Discount Codes

Drive sales with strategic discounts.

Discount Types

Percentage Off - 10%, 20%, 50% off - Applied to subtotal - Can cap maximum discount

Fixed Amount Off - £10 off, £50 off - Better for high-value orders - Clearer value perception

Free Shipping - Remove shipping cost - Great incentive - Can set minimum order

Buy X Get Y - Buy 2 Get 1 Free - Bundle deals - Inventory clearing

Creating a Discount

1. Go to **Marketing > Discounts**
2. Click **Create Discount**
3. Choose discount type
4. Configure settings
5. Save

Configuration Options

• **Basic Settings**
• Code name (SAVE20)
• Discount value
• Applies to (all/specific)

• **Conditions**
• Minimum purchase
• Specific products/collections
• Customer eligibility

• **Usage Limits**
• Total uses
• Per customer limit
• Date range

Automatic Discounts

Apply without code entry:

1. Create discount
2. Enable **Apply Automatically**
3. Set conditions
4. Customer sees discount at checkout

Best Practices

Code Naming - **Descriptive**: SUMMER20, WELCOME10 - **Memorable**: Easy to type - **Unique**: Avoid common words

Strategic Use - **Welcome**: First-time customers - **Abandoned Cart**: Recovery emails - **Loyalty**: Repeat customers - **Seasonal**: Holiday sales

Avoid Over-Discounting - Protect margins - Limit usage - Time-bound offers - Exclusive access

Tracking Performance

Metrics to Monitor - Uses count - Revenue generated - Average order value - New vs returning

Reports 1. Go to **Reports > Discounts** 2. Select date range 3. Compare codes 4. Optimize strategy